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Illuminating
iterative
innovation

"Cambri is quick, cost-efficient and flexible"

Dr. Kevin Deegan
Head of Consumer Insight, Valio

 
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Hypothesize  > Test  > Learn  > Win  >

Cambri uses science-based guardrails to help you learn faster and bring your most powerful ideas to market.

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concept

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Curious? See a demo now.

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Client Use Cases

See how global brands are using Cambri to test earlier and more often.

Product Concept Testing
Service Concept Testing
Idea Screening Testing

Price Optimization

Price increase

Service bundling

Price optimization testing
Packaging design testing
Marketing Communications Testing

What does the research say about hypothesis-driven concept testing?

Read more here.

 

Our Clients

“We use Cambri extensively on a global level. It is quick, cost-efficient, and flexible.”

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Dr. Kevin Deegan
Head of Consumer Insight

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Why Cambri?

Accelerate your innovation process without losing focus.

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On-Demand

  • Run tests whenever you want, and only when you need them​

  • Access your global target groups in a cost-efficient way

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Simple

  • Cambri automatically generates valid, reliable questions from your concept

 

  • Get clear, visualized results that are easy to share

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Rapid

  • Test and learn fast, with results in hours

  • Reduce your time-to-market without risky shortcuts

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Valid

  • Define and improve your concept using design thinking best practices

  • Ask better questions to get better answers

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Systematic

  • Drive confident decision-making with consistent KPIs and benchmarks

  • Adopt consistent concept testing best practices across your organization

 
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Don’t invest in a bad idea. Test it.

Contact us for more information.

Cambri's Founders.

Almost every major animal group in existence appeared during the Cambrian explosion, 540 million years ago. Many species failed, but those that adapted survived & thrived for millions of years. We're working towards a new Cambrian explosion of ideas.

Dr. Heli Holttinen

CEO

Dani Kamras

Business Development Manager

Dr. Outi Somervuori

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Our Mission

Over 80% of product launches fail because ideas aren’t tested early or often enough. We imagine a world where those resources go to your most valuable and lasting ideas, instead.

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Our Team

Cambri is run by marketing experts with extensive practical and academic experience in innovation, brands, market research, and behavioral pricing. 

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Our Clients

Smart global brands who know innovation is at the core of success.

Our Partners

Cambri works with leading panel providers to give you access to over 100 million consumer panelists across the globe.

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