Kyrö Distillery's brutally honest type of humour: A good way to conquer the London gin and whisky market?
Can five naked men, gin and a brutally Finnish sense of humour become a multinational success...
How to create irresistible packaging designs
Packaging has come a long way from merely being a container that delivers the products inside....
Main outcomes from eye-tracking research in creating irresistible pack designs
For consumer goods, the packaging is a highly important marketing media. From scientific research...
What is MaxDiff and how do companies use it in their concept testing?
MaxDiff is a consumer research method that helps to determine which product features actually...