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Learn to run modern Product Concept Testing!

Consumers are looking for products that help them to create more value for themselves. They face obstacles in their value creation aims and thus need help from brands and products in “getting their job done”.


In this Cambri webinar, our experts will share best practices for understanding customer aims and pains and testing value propositions so that you will eventually launch only meaningful and long-lasting products.



Pack design webinar - speakers-lp-2

By watching this webinar, you will learn:

  • How to articulate and test customer aims and pains? This will help you to understand and validate what exactly consumers want to get done in a specific use context.
  • How to formulate and test your product value propositions so that consumers get their job done? This will help you identify what will improve your odds for successful product launches.



Get your access here