---
title: "Embracing AI-powered NPD strategies: A crucial step for global brands"
description: test 1 press release
---

[press-releases ](https://www.cambri.io/press-releases)

# [Embracing AI-powered NPD strategies: A crucial step for global brands](https://www.cambri.io/press-releases/embracing-ai-powered)

 Written by [Cambri](https://www.cambri.io/press-releases/author/cambri) | Nov 9, 2023 9:34:11 AM

By Cambri's CEO Ben Harknett | 2nd October 2023

In every corporate boardroom meeting worldwide, the conversation invariably turns to the ever-expanding influence and potential of artificial intelligence (AI).

It’s a ubiquitous topic that transcends industries and regions, presenting a common challenge: how to harness AI's capabilities effectively and efficiently.

The results are as vast as they are creative.

<https://www.cambri.io/hs/cta/wi/redirect?encryptedPayload=AVxigLL7BpTLm5FjcTjiukrZ4JqLygDLfHy1YzQDgm2zTxmLzZS6d%2Fy3fbVjMyJsBRlw216VGv3dei%2FFcyVy2IMMQSnPIB5rJGYTtAVrfx8jEawiBMNpg%2BVdEqoGoTGQ%2FQxMBmcGpVh69tLT5YfTuNvMn6kaKMT5qtGZVl7yaRHUlM%2BR%2For%2FrNFpiyk5qj4Wsl6U3Th9s%2FjWXbPqqfCcp%2Ffs99JGJOQSCmYlkQcjSzIOLOCU8WVmTDVA7gMPzJumjLHDb5PcHsIXklWLp0Fz%2B%2FJ1jX0FxKyAuqp%2BuFcDZDjeRAVv8dbAMQ%3D%3D&webInteractiveContentId=144714206586&portalId=7821921>

[View full post](https://www.cambri.io/press-releases/embracing-ai-powered)

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