---
title: How AI Outperforms Traditional Concept Testing in Predicting In-Market Outcomes
description: AI Driven concept testing and refinement
---

[Resources ](https://www.cambri.io/resources)

# [How AI Outperforms Traditional Concept Testing in Predicting In-Market Outcomes](https://www.cambri.io/resources/ai-outperforms-traditional-benchmarks)

 Written by [Cambri](https://www.cambri.io/resources/author/cambri) | May 1, 2025 2:16:33 PM

 

# **Break Free from Broken Benchmarks: Predict Product Success with AI**

Are you still relying on traditional product concept testing methods that miss the mark? Outdated benchmarks fail to accurately forecast new product success—and it’s costing brands millions.

In this exclusive eBook, Dr. Heli Holttinen introduces Launch AI, Cambri’s breakthrough AI-powered concept testing platform that:

- Combines** consumer survey data **and** POS sales data**
- Predicts a concept’s sales potential with **81% accuracy**
- Identifies key **success drivers** and actionable improvements
- Screens out likely failures before costly market launches

Learn how brands like Coca-Cola, Danone, and Carlsberg are already transforming their innovation pipelines with Cambri’s data-driven approach.

# **Key Takeaways from the eBook**

- Why the **first 6 months post-launch** are critical for success
- How Launch AI bridges the gap between what consumers *say* and what *they do*
- The power of combining survey insights with real-world **POS data**
- Why early concept testing and AI-driven insights double average sales per store
- How Launch AI identifies winning concepts while avoiding costly failures

Find out why 67% of marketing leaders are turning to AI to strengthen product concept testing—download your complimentary eBook now!

 

[View full post](https://www.cambri.io/resources/ai-outperforms-traditional-benchmarks)

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