---
title: "Cambri and Carlsberg: Showcasing the power of AI-driven innovation at Quirk’s London"
description: Cambri is a gold partner at Quirk's London 2023. Discover our new Launch AI feature, pioneered together with insight experts from the Carlsberg Group.
---

[Resources ](https://www.cambri.io/resources)

# [Cambri and Carlsberg: Showcasing the power of AI-driven innovation at Quirk’s London](https://www.cambri.io/resources/cambri-and-carlsberg-showcasing-the-power-of-ai-driven-innovation-quirks-london)

 Written by [Market Insight](https://www.cambri.io/resources/author/market-insight) | Apr 26, 2023 2:18:32 PM

2023 marks the third year Cambri is attending **Quirk’s London**. We are delighted to be a gold partner and have a prominent presence in the market research industry. Participating in these events allows us to share our latest findings and connect with like-minded individuals.  

If you’re visiting, do pop by booth #200 and say hello! We’ll be providing a sneak peek of our forthcoming product Launch AI™, developed to dramatically boost launch success through AI- driven predictions and recommendations. We’ll be joined by our pioneering customers** Sophia Khayati **from** Carlsberg Sweden **and** Tommila Riikka **from** Sinebrychoff**, both part of the** Carlsberg Group, **who have played an instrumental role in helping develop this exciting product release. Check out the agenda [here](https://www.thequirksevent.com/london-2023/sessions/from-traditional-insights-to-ai-how-carlsberg-sweden-and-sinebrychoff-part-of-carlsberg-group-innovate-probably-the-best-beer-in-the-world/). 

### **Achieving a successful product launch** 

Consumer insight has always supported product development. ​Yet, all too often consumer testing is just a validation check box, conducted too late in the process. To understand the effect this is having on companies, a **Harvard Business School** study translated this data into hard-hitting facts: **30,000 new products are launched each year - and 95% of them fail.**    
   
Let that sink in for a moment.    
   
We’re talking *28,500 *failed product launches annually, resulting in a significant waste of company time, money and resources. 

### **Sharing innovation best practices** 

Cambri is actively trying to help reduce this needless waste and unnecessary impact on the environment. Our vision is that every team can run iterative innovation to *only* ​bring relevant brands and products to market. Which is why we’ve spent the last 4 years developing a product development platform that's helping global brands de-risk innovation and increase the likelihood of creating products people will want to buy. How do you ensure your odds for successful product launches are as high as possible? It all boils down to testing early, testing often and learning fast. Agile testing democratizes and empowers the whole organisation, resulting in fewer failed launches, fewer missed opportunities and more best-selling products. 

Add to that Cambri’s proprietary **Launch AI**™, which accurately predicts the potential success of a product and whether to launch or not and why, creating a fail-safe for innovators. 

### **How the Carlsberg Group innovates probably the best beer in the world** 

The Carlsberg Group continues to innovate and grow revenues with every new launch. What’s more, they do it knowing they will be successful. Their secret sauce? Simply put, they understand the need to constantly test and bring the voice of the consumer into every stage of their innovation process.

[View full post](https://www.cambri.io/resources/cambri-and-carlsberg-showcasing-the-power-of-ai-driven-innovation-quirks-london)

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