What Drives Success in Alcoholic Beverages?

Why do some alcohol launches soar while others collapse within months?

Across whiskey, tequila, vodka, cordials, and RTDs, most innovations fail for the same predictable reasons — and yet winning concepts consistently excel on six specific drivers.

This exclusive eBook reveals the findings from Cambri’s meta-analysis of 165 alcohol concepts, led by Dr. Apramey Dube (Senior Research Manager, Cambri). Using Launch AI — powered by real consumer feedback and POS outcomes — the analysis uncovers the drivers that separate top-performers from bottom-quintile failures.

If you work in innovation, insights, marketing, or category leadership in alcoholic beverages, this is your new playbook for launching products that sustain — not just generate hype.

What You’ll Learn

• The three “Must-Haves” every concept must meet to avoid bottom ROS performance
• The three “Winning Levers” that drive top-quintile, sustained velocity
• How Launch AI uses open-ended feedback, 10 predictive drivers, and POS-trained modeling to forecast success
• Real examples of alcohol concepts illustrating the exact traits that differentiate winners and losers

Expert Insights

💬 “In a world of proliferating choices, successful innovations in categories like alcohol can feel more elusive than ever. But this incredible piece of meta-analysis from Cambri shows that there is a predictable formula for what will land — and stick — with consumers.” - Nick Graham; Insights Leader; ex-Mondelēz & PepsiCo, Vertemis 

Why Download This eBook?

• Learn the evidence-based drivers behind high-performing alcohol innovations
• Understand what consumers actually reward — beyond traditional KPIs
• See how AI-powered diagnostics help teams identify winning concepts earlier
• Avoid costly misfires by understanding the foundational drivers of in-market performance
• Access 26 real concept examples to benchmark your own ideas

📥 Complete the form below to download your complimentary copy of the eBook!