Hello innovators!

Welcome to the June edition of Cambri’s Test Tune Nail newsletter. What we will cover in this newsletter:

1. AI-driven summaries are now live in Cambri!

The first feedback we have received from the users shows that it is not an AI gimmick, it adds clear business value and saves hours of work.

2. The Cambri Launch AI™ full release in early September!

Get accurate product launch prediction and improvement advise with AI powered insights and see 3 out of 4 product launches succeed!

3. What we presented at Quirks with Carlsberg Group

The key to successful product launches is to nail the consumer pain and aim early in the process. How do you implement insights in to your stage-gate process.

4. What is hot and what’s not

What can AI do and what can’t it do 😊

1. AI-driven summaries are now live in Cambri!

This week we are incredibly excited to unveil the first of a series of Launch AI™ releases in our platform!

Launch AI™ represents the next evolution of our platform and moves us significantly closer to our vision of making every launch a success, and reducing the waste of time, resources and money associated with failed products as well as the unnecessary environmental impact.

In this initial release, Launch AI advice gives Cambri users automated summaries of the key learnings, strengths, weaknesses, and sources of uniqueness of their concept, pack design or advert.

These summaries enable users to quickly understand the key insights as well as nuances in the data. The Advise feature is using GPT built on top of Cambri’s proprietary NLP solution to ensure contextual relevance and actionability.  

2. The Cambri Launch AI™ full release in early September!

So, what is Launch AI?

Launch AI™ has two key component parts, Predict, and Advise.

1. Predict: The Launch AI™ score, is the main metric to inform you if your launch is likely to be a success. This part is scheduled for release at the end of the summer. The current data shows us that if our users would have had this feature available earlier they would have increased their product launch success rate from 51% to 73% (market average is somewhere between 5-25%)!
   
   
2. Advise: Launch AI™ advice is now live and available. In the next release we’ll be adding automated AI powered suggestions on improved concept routes and value propositions.   

How Carlsberg launched the best selling new lager in Finland

We shared at Quirks London in May a case together with Sophia Khayati from Carlsberg Sweden and Tommila Riikka from Sinebrychoff, both part of the Carlsberg Group. We showcasedhow Cambri is part of their stage gate process and helps them launch more successful products. For those of you who were not there, get in touch with us and we can walk you through the case.

What’s hot & what’s not!

Finally, still on the subject of AI, we thought we’d share this funny ad in reaction to the hype around Chat GPT! Our view is that this is not about replacement, but that generative AI can assist humans to complete relatively mundane, operational tasks faster. It still needs our guidance to ensure the output is useful and makes sense. So if you haven’t tried it already, start perfecting your prompts!

Have a great summer and keep on iterating,

The Cambri team