The world economy is facing turbulent times as energy and food prices surge due to Russia’s invasion of Ukraine.
Inflation creates uncertainties for companies and consumers. To determine how consumers respond to a higher price, companies should run tests with different target groups. For example, loyal customers will react differently than non-loyal customers.
Cambri has conducted research into consumer perceptions of price increases in the UK and the key European markets. This study aims to better understand how inflation is affecting brand image and purchasing decisions.