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Let us tell you a bit about Cambri

Who we are

Cambri is a Nordic res-tech growth company made up of dedicated academics, technologists, product developers, data scientists, innovators and insights professionals.

It all started in 2018 when Dr Heli Holttinen together with three co-creation clients successfully launched the beta version of the product concept test. In 2019, co-founders Dani Kamras and Dr Outi Somervuori joined. Since then, our business has been expanding.

Given our Nordic roots, our headquarters are split between Helsinki and Stockholm. As we continue to expand, we also now have offices across Europe and the UK.

What Cambri means

Inspired by the Cambrian Explosion, a time of dramatic expansion and diversification of life forms on earth, our name represents our commitment to fuelling product innovation with the right tools and mindset for evolution and growth. We are here to help you create your own Cambrian explosion of ideas that will turn into long-lasting products and services.

Our philosophy

Having an iterative mindset has proven time and time again to drive success. That’s why our motto is: Test early, test often, learn fast.

We’re passionate about iteration as the means of creating more aligned, efficient, faster and successful innovation teams. Cambri is a co-creation journey. We are constantly developing our platform together with our users so our customers reach their full innovation and growth potential.

We are bold, knowledgeable and ready to challenge the status quo!

Our dream

Every team can run iterative product innovation and bring only purposeful products to market.

With the help of Cambri, all brand and product teams can innovate in an iterative test-and-learn manner and bring only purposeful and long-lasting brands, products and services to market.

Own purpose

We reduce waste from people’s lives and the planet.

We help teams test and apply reliable and robust consumer insights to dramatically increase their product or service’s success rate following launch.

Our value proposition

We make advanced consumer research easy and amplify innovation.

Cambri makes insights simple and accessible to the whole team. We do the heavy lifting so you can focus your time on the rest of your to do list.

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Ready to dive in and learn more?

We regularly share knowledge and industry insights so you can keep up with current trends and relevant news.

Whether you feel like watching our webinars, checking out our reports, reading our blogs or downloading our whitepapers, we invite you to take a look at our resources to see what Cambri can offer.

Get inspired!

Explore our resources

Trust in Cambri

what our clients say

“We use Cambri to quantify the results we get from a focus group, to test packaging designs, and much more.”

Julia Neergaard Laursen

Innovation Projects Lead at Nestlé Nordics

"Cambri is well designed and our preferred tool for concept testing."

Kasper Andreasen

Head of Insights & Category at Royal Unibrew

"We use Cambri extensively on a global level. It's quick, cost-efficient, and flexible."

Dr Kevin Deegan

Head of Consumer Insight at Valio

Find out how 110+ global brands use Cambri to amplify innovation and reduce waste.

We’re always interested in hearing from likeminded people. Send us your CV anyway and we’ll be in touch if there’s a match.

Contact us!