• Cambri platform
    • Automated Tests
    • Our Unique Expertise
    • Data Quality
  • Why Cambri
    • Cambri at a Glance
    • Cambri for Insight Professionals
    • Cambri for Brand & Product
    • Cambri for Change Agents
  • Innovation best practices
    • All Resources
    • Insights
    • Case Studies
    • Events & Webinars
    • Reports
    • News & Press Releases
  • About Cambri
    • About us
  • Get in touch
Log in
Book a meeting

Well hello there!
Nice to meet you

Scroll
Group 111

Let us tell you a bit about Cambri

Who we are

Cambri is a Nordic res-tech growth company made up of dedicated academics, technologists, product developers, data scientists, innovators and insights professionals.

It all started in 2018 when Dr Heli Holttinen together with three co-creation clients successfully launched the beta version of the product concept test. In 2019, co-founders Dani Kamras and Dr Outi Somervuori joined. Since then, our business has been expanding.

Given our Nordic roots, our headquarters are split between Helsinki and Stockholm. As we continue to expand, we also now have offices across Europe and the UK.

What Cambri means

Inspired by the Cambrian Explosion, a time of dramatic expansion and diversification of life forms on earth, our name represents our commitment to fuelling product innovation with the right tools and mindset for evolution and growth. We are here to help you create your own Cambrian explosion of ideas that will turn into long-lasting products and services.

Our philosophy

Having an iterative mindset has proven time and time again to drive success. That’s why our motto is: Test early, test often, learn fast.

We’re passionate about iteration as the means of creating more aligned, efficient, faster and successful innovation teams. Cambri is a co-creation journey. We are constantly developing our platform together with our users so our customers reach their full innovation and growth potential.

We are bold, knowledgeable and ready to challenge the status quo!

  • Vision
  • Mission
  • Value proposition

Our dream

Every team can run iterative product innovation and bring only purposeful products to market.

With the help of Cambri, all brand and product teams can innovate in an iterative test-and-learn manner and bring only purposeful and long-lasting brands, products and services to market.

Own purpose

We reduce waste from people’s lives and the planet.

We help teams test and apply reliable and robust consumer insights to dramatically increase their product or service’s success rate following launch.

Our value proposition

We make advanced consumer research easy and amplify innovation.

Cambri makes insights simple and accessible to the whole team. We do the heavy lifting so you can focus your time on the rest of your to do list.

Our values - AVOIC(e)

Ambition

Ambition

We are energized by our ambitious mission.




Velocity

Velocity

We view velocity as a differentiator.

One Team

One Team

We put the team first.

 

Impact

Impact

We have
high standards.

 

Curiosity

Curiosity

The best idea wins.

 

 

culture1a

Ready to dive in and learn more?

We regularly share knowledge and industry insights so you can keep up with current trends and relevant news.

Whether you feel like watching our webinars, checking out our reports, reading our blogs or downloading our whitepapers, we invite you to take a look at our resources to see what Cambri can offer.

Get inspired!

Explore our resources

Trust in Cambri

what our clients say

“We use Cambri to quantify the results we get from a focus group, to test packaging designs, and much more.”

Julia Neergaard Laursen

Innovation Projects Lead at Nestlé Nordics

"Cambri is well designed and our preferred tool for concept testing."

Kasper Andreasen

Head of Insights & Category at Royal Unibrew

"We use Cambri extensively on a global level. It's quick, cost-efficient, and flexible."

Dr Kevin Deegan

Head of Consumer Insight at Valio

Find out how 110+ global brands use Cambri to amplify innovation and reduce waste.

thumbnail_nestleldpi
thumbnail_bolletjeldpi
thumbnail_santamarialdpi
thumbnail_electroluxldpi
thumbnail_oura
thumbnail_carlsbergldpi
thumbnail_anoraldpi

We’re always interested in hearing from likeminded people. Send us your CV anyway and we’ll be in touch if there’s a match.

Contact us!

C

Test early, test often,
learn fast.

ESOMAR_corporate2023_white_RGB

 

Cambri on Linkedin
Cambri on Twitter
© 2025 Copyright Cambri
Privacy Policy
Trusted partners

Automated Tests

  • Launch AI™
  • Brand Health
  • Identify Category Drivers & Segments
  • Idea Screening
  • Product Concept Test
  • Service Concept Test
  • Prioritise Product / Service Features
  • Rank Claims / Taglines / Names
  • Packaging Design Test
  • Advertising Pretest
  • Optimise Visual Identity & Designs

Why Cambri

  • Cambri At A Glance
  • Cambri For Insight Professionals
  • Cambri For Brand & Product Management
  • Cambri For Change Agents

Resources

  • Insights
  • Case Studies
  • Events & Webinars
  • Reports
  • News & Press Releases

About Cambri

  • About us
  • Our Unique Expertise
  • Data Quality
  • Contact Us
  • Join Us