Create a more inclusive and creative innovation culture
Cambri lets your team work like curious scientists, where all voices are heard and more hypotheses get tested. No more who shouts the loudest wins.
Now it’s time to bring in the consumer as an objective evaluator of your team’s ideas and hypotheses - throughout the innovation process. This will increase team creativity, collaboration, professionalism and happiness.
Dramatically increase your success
Cambri gives you peace of mind by driving innovation combined with real data insights from potential customers. This way you can be sure you are investing precious resources in the right projects and optimise them before going to market for a more successful launch.
Helping Companies Big And Small
what our clients say
“We use Cambri to quantify the results we get from a focus group, to test packaging designs, and much more.”
Innovation Projects Lead at Nestlé Nordics
"Cambri is well designed and our preferred tool for concept testing."
Head of Insights & Category at Royal Unibrew
"We use Cambri extensively on a global level. It's quick, cost-efficient, and flexible."
Head of Consumer Insight at Valio
How Cambri can help you
Become truly agile and data driven
Cambri lowers the barrier of involving consumers in the innovation process. Since you get results within 24 hours, setup is fast and cost is low.
Quickly launch more successful products and services
An iterative and data-driven approach to innovation is proven to be the most successful and efficient. Cambri is built around the modern innovation process.
Change the culture
Stimulate participation and creativity by letting more voices be heard and more hypotheses tested. Cambri will help foster a more creative, inclusive and data-driven culture across your company.
Everyone should be able to get reliable data quickly to validate their hypothesis and move forward in the innovation process.
Cambri is a tool that lets all decision makers – not only market research experts – run tests with robust and advanced statistical methodologies.
Market research is fun
Cambri automates the parts of the research process that often seem complex or dull. You provide your business question and hypothesis. Based on that, Cambri creates a best practice test and automates data collection and analysis so you can focus on business decisions – the most important and fun part.
By iterating and testing early and often you minimise waste. Less resources (time and money) are spent on the wrong projects, leading to less waste since only relevant products and services are launched to the market.
Ready to Innovate?
Cambri under the spotlight
Concept testing: Identify the most common pitfalls and learn how to avoid them
Testing early, formulating clear objectives and forgetting your KPIs are just some of the factors that spell trouble when making important business decisions. Enter Cambri concept testing.
How to use Likert scales in concept testing to get valid results in 3 easy steps
If you need to get your hands on easy-to-interpret consumer insights, Likert scales are the go-to method for measuring consumer attitudes to your questions.