• Cambri platform
    • Automated Tests
    • Our Unique Expertise
    • Data Quality
  • Why Cambri
    • Cambri at a Glance
    • Cambri for Insight Professionals
    • Cambri for Brand & Product
    • Cambri for Change Agents
  • Innovation best practices
    • All Resources
    • Insights
    • Case Studies
    • Events & Webinars
    • Reports
    • News & Press Releases
  • About Cambri
    • About us
  • Get in touch
Log in
Book a meeting
CAMBRI_Go Iterate

Make every launch a success!

Carlsberg, Danone, Nestlé tap AI to predict NPD success

Why brands are adding AI to their NPD mix

AI platform to transform new product development process for CPG brands

Scroll
Group 111

Up to 95% of product launches fail

But it doesn't have to be this way. With the help of AI and an iterative approach to innovation you can see much higher innovation success.

Cambri customers see 3 out of 4 new launches succeed. Set your business up for success by talking to us today.

See our Automated Tests

Combine AI and iterative testing to maximize your innovation success


Cambri automated process
We do the hard work for you

cambri_logo_white

You

1 Define your business question and insert your stimuli

  • Academic research and design thinking best practices help you crystalise your insights hypothesis and value proposition.

2 Automated test generated

  • Based on your stimuli.
  • Customisable so you get the necessary insights for decision-making.
  • Expert methods and AI running under the hood.

3 Order test

  • Create / Choose target groups.
  • Country / Countries.
  • Nº of interviews.

4 Data collection

  • Access to 200+ million consumers globally.
  • Alternatively, use your own respondents.
  • Takes from hours to days, depending on the reach of your target group.

5 AI powered automated insights

  • Launch AI Score - a 2X more accurate launch success prediction than traditional KPIs
  • Launch AI Advice - Automated summaries and recommendations on how to improve your concept
  • KPIs and benchmarks.
  • Cross-market and target group comparisons.
  • Consumer segmentation simulations.
  • Automated summary & analysis of open-ended answers by Cambri’s proprietary NLP solution and GPT.
  • Digital dynamic dashboard, PPT, cross-tab, raw data.

6 Make decisions

  • Use data and insights to review your ideas and move forward with the best-performing ones, make adjustments to strengthen and improve potential ones, or discard weaker ones.
  • Launch more successful and relevant products and services.
teamwork-celebration

Iterate your way to successful product innovations

We make advanced consumer research easy and amplify innovation.

With Cambri every team can run iterative product innovation and only bring relevant products to market fast.

Cambri at a Glance

Use cases

Nestlé uses Cambri as a concept testing tool to gather consumer insights

In today’s fast-paced consumer goods market, success is dependent on how well a company can listen...

At Anora, iterative innovation and product testing are part of the company culture

Iterative innovation is easy when you use the right tools and encourage the right culture. Rauni...

See more cases

Cambri in numbers

Normative Standards

>4,000

Tests completed so far

Simple & Fast

90%

of users agree

Premium Quality

86%

say our advanced methods offer clear insights

Global Reach

>240M

Respondents available (130 markets)

Find out how 110+ global brands use Cambri to amplify innovation and reduce waste.

thumbnail_oura
thumbnail_nestleldpi
thumbnail_carlsbergldpi
thumbnail_santamarialdpi
thumbnail_electroluxldpi
thumbnail_cloettaldpi
thumbnail_bolletjeldpi

“We use Cambri to quantify the results we get from a focus group, to test packaging designs, identify how a product would best be introduced to the market, and much more.”

Nestlé-Julia-Neergard
Julia Neergaard Laursen

Innovation Projects Lead at Nestlé Nordics

“It has been very convenient that our copywriter has been able to use the results from Cambri to inform their work. As we now know what style of messaging works and does not work, we can tailor all of our brand assets accordingly.”

Sanna Dooley
Sanna Dooley

Chief Commercial Officer at Kyrö Distillery

“The best part of Cambri is that we get results very fast. It’s also cost-effective: we can get reliable results with a reasonable investment.”

Anna_hakamies_Solar Foods
Anna Hakamies

Head of Product Development and Partner at Solar Foods

"Instead of trying to understand the past, let's use consumer insights to decipher the future."

Oskar_korkman
Dr Oskar Korkman

Market Strategist and Co-founder at Alice labs

Ready to innovate?

Get started
with Cambri

Case Studies

See Cambri at work

See more
kaylah-matthews-6e5hgWV2DAo-unsplash-EDIT_jpeg__729×547_
Read more

Nestlé uses Cambri as a concept testing tool to gather consumer insights

In today’s fast-paced consumer goods market, success is dependent on how well a company can listen...

Kyrö_Distillery_s_brutally_honest_type_of_humour__A_good_way_to_conquer_the_London_gin_and_whisky_market_
Read more

Kyrö Distillery's brutally honest type of humour

Can five naked men, gin and a brutally Finnish sense of humour become a multinational success story?

Solein_05_Get-in-touch_01_jpg__729×410_
Read more

Solar Foods uses Cambri as a concept testing tool to develop and evaluate new and radical ideas

For a science-based food startup, consumer research is a necessity that guides product development...

See more

Subscribe to our newsletter

C

Test early, test often,
learn fast.

ESOMAR_corporate2023_white_RGB

 

Cambri on Linkedin
Cambri on Twitter
© 2025 Copyright Cambri
Privacy Policy
Trusted partners

Automated Tests

  • Launch AI™
  • Brand Health
  • Identify Category Drivers & Segments
  • Idea Screening
  • Product Concept Test
  • Service Concept Test
  • Prioritise Product / Service Features
  • Rank Claims / Taglines / Names
  • Packaging Design Test
  • Advertising Pretest
  • Optimise Visual Identity & Designs

Why Cambri

  • Cambri At A Glance
  • Cambri For Insight Professionals
  • Cambri For Brand & Product Management
  • Cambri For Change Agents

Resources

  • Insights
  • Case Studies
  • Events & Webinars
  • Reports
  • News & Press Releases

About Cambri

  • About us
  • Our Unique Expertise
  • Data Quality
  • Contact Us
  • Join Us