Cambri uses science-based guardrails to help you learn faster and bring your most powerful ideas to market.
What does the research say about hypothesis-driven concept testing?
Client Use Cases
See how global brands are using Cambri to test earlier and more often.
“We now run more experiments in a shorter timeframe. Recommended for hypothesis-driven development.”
Head of OP Lab
Accelerate your innovation process without losing focus.
Run tests whenever you want, and only when you need them
Access your global target groups in a cost-efficient way
Cambri automatically generates valid, reliable questions from your concept
Get clear, visualized results that are easy to share
Test and learn fast, with results in hours
Reduce your time-to-market without risky shortcuts
Define and improve your concept using design thinking best practices
Ask better questions to get better answers
Drive confident decision-making with consistent KPIs and benchmarks
Adopt consistent concept testing best practices across your organization
How does Cambri use design thinking best practices to improve your ideas as you test them? One word: purpose.
We are Cambri.
Almost every major animal group in existence appeared during the Cambrian explosion, 540 million years ago. Many species failed, but those that adapted survived & thrived for millions of years. We're working towards a new Cambrian explosion of ideas.
Over 50% of product launches fail because ideas aren’t tested early or often enough. We imagine a world where those resources go to your most valuable and lasting ideas, instead.
Smart global brands who know innovation is at the core of success.
Cambri is run by marketing experts with extensive practical and academic experience in innovation, brands, market research, and behavioral pricing.
Cambri works with leading panel providers to give you access to over 100 million consumer panelists across the globe.