What is a Product
Are you uncertain if your new product ideas are powerful enough to take forward? Do you know how to improve them based on reliable consumer feedback?
Cambri’s product concept test is designed for the modern product innovator. It empowers you to improve the most promising product ideas and discard the rest. You´ll learn if there is an underlying consumer demand for your product and if your product concept addresses real and large enough consumer aims and pains. KPIs (such as Purchase Intent and Uniqueness) and benchmark databases reveal the launch potential of the product concepts tested.
Why is product concept testing important?
The vast majority of product launches fail. Even a strong brand can’t guarantee all its products will become success stories. When competition is intense and consumer values are changing rapidly, success comes from open dialogue with consumers.
Agile and lean product development, the modern best practice, involves testing ideas early and testing them often.
Product concept testing helps you understand when and where your product could be used, which groups are most excited about it and why. It allows you to improve your product value proposition and prepare for unexpected interpretations
Trust in cambri
what our clients say
"We use Cambri extensively on a global level. It's quick, cost-efficient and flexible."
Head of Consumer Insight at Valio
“Our sprints have become shorter and we get results much faster.”
Innovation Manager at Anora
"A new kind of agile and cost-effective way to gain consumer feedback."
Marketing Director at Cloetta
When to use Product concept testing
- Developing and iterating powerful product value propositions.
- Prioritising product concept ideas for future development.
- Exploring entry to a new market.
Cambri under the spotlight
Concept testing: Identify the most common pitfalls and learn how to avoid them
Testing early, formulating clear objectives and forgetting your KPIs are just some of the factors that spell trouble when making important business decisions. Enter Cambri concept testing.
Iterative innovation is more than just a buzzword, it's a learning curve
A crucial step in product innovation is taking the time to understand and evaluate consumer pain points. Only then can you begin to create a strong solution.
Methods related to Product concept testing
How does it work?
NLP (Natural Language Processing)
Including open-ended questions in a survey can generate thousands of sentences to make sense of. But this isn’t a problem with Cambri’s proprietary NLP solution. In a matter of seconds, you’ll get an understanding of what consumers are talking about, and whether the sentiment is positive, negative or neutral.
Ready to innovate?
Neque, pulvinar vestibulum
“We use Cambri to quantify the results we get from a focus group, to test packaging designs, identify how a product would best be introduced to the market, and much more.”
Julia Neergaard Laursen
Innovation Projects Lead at Nestlé Nordics
“It has been very convenient that our copywriter has been able to use the results from Cambri to inform their work. As we now know what style of messaging works and does not work, we can tailor all of our brand assets accordingly.”
Chief Commercial Officer
"Instead of trying to understand the past, let's use consumer insights to decipher the future."
Dr Oskar Korkman
Market Strategist & Co-founder at Alice Labs