What is a Packaging
Does your packaging stand out on the shelf and capture people’s attention? Can people used to your old pack easily find your new pack on the shelf? Is your pack communicating the things you want it to?
A Cambri packaging design test will get you those all-important answers. The test mimics a customer journey in retail, portraying how people respond to your packaging in different customer journey phases with the help of stated eye-tracking method and survey questions
Why is Packaging design testing important?
When it comes to consumer goods, product packaging is one of the key consumer touchpoints and marketing media. Attractive packaging that stands out from the crowd creates a positive feeling for the product, offers important information about its content and supports brand communications.
Because packaging design is resource-intensive work, it’s smart to ensure that the design truly resonates with your potential customers
Trust in cambri
what our clients say
"We use Cambri extensively on a global level. It's quick, cost-efficient and flexible."
Head of Consumer Insight at Valio
“Our sprints have become shorter and we get results much faster.”
Innovation Manager at Anora
"A new kind of agile and cost-effective way to gain consumer feedback."
Marketing Director at Cloetta
When to use Packaging desing testing
- Deciding between two or more package design options, i.e. A/B testing.
- Creating a new package design.
- Finding the right sales arguments for retail.
Cambri under the spotlight
Drive purchase intent with an irresistible pack design customers can't refuse
A pack is the key contact point between the customer and the brand. Ensure your product stands out on even the busiest shelf with our expert tips and tricks.
Creating a solid insight hypothesis and product value proposition for successful innovation
Ensure your product is on track for success. Use our checklist to meet business targets and uncover any blind spots you might have missed along the way.
Methods related to Packaging design testing
How does it work?
NLP (Natural Language Processing)
Including open-ended questions in a survey can generate thousands of sentences to make sense of. But this isn’t a problem with Cambri’s proprietary NLP solution. In a matter of seconds, you’ll get an understanding of what consumers are talking about, and whether the sentiment is positive, negative or neutral.
Ready to innovate?
Neque, pulvinar vestibulum
“We use Cambri to quantify the results we get from a focus group, to test packaging designs, identify how a product would best be introduced to the market, and much more.”
Julia Neergaard Laursen
Innovation Projects Lead at Nestlé Nordics
“It has been very convenient that our copywriter has been able to use the results from Cambri to inform their work. As we now know what style of messaging works and does not work, we can tailor all of our brand assets accordingly.”
Chief Commercial Officer
"Instead of trying to understand the past, let's use consumer insights to decipher the future."
Dr Oskar Korkman
Market Strategist & Co-founder at Alice Labs