Test early, test often and learn fast
Get it right from the start and take a consumer and data-driven approach to innovation from the ideation/exploration phase, all the way to go to market.
In this way, you’ll significantly increase your odds of launching successful products and services that are relevant and attractive to consumers.
Cut out the background noise
Cambri helps you identify your target segments and hone your products and services based on their needs and preferences.
It also gives you the chance to innovate and think outside the box to ensure you create the best product possible and stay on the path to success.
Helping companies big and small
what our clients say
“We use Cambri to quantify the results we get from a focus group, to test packaging designs, and much more.”
Innovation Projects Lead at Nestlé Nordics
"Cambri is well designed and our preferred tool for concept testing."
Head of Insights & Category at Royal Unibrew
"We use Cambri extensively on a global level. It is quick, cost-efficient, and flexible."
Head of Consumer Insight at Valio
How Cambri can help you
Identify growth opportunities
Understand consumer segments, the size of the price and your right to win in that segment, as well as who you should target for growth.
Understand category drivers
Learn how to win in that segment. Discover what’s driving decision making there and what they are consuming today.
Start broad: Screen ideas
Prepare a list of up to 30 high-level ideas/features to understand which ones to continue with and which ones to park.
Cambri will guide you in crystallising your concepts and testing your value proposition. Understand the potential and uncover the strengths and weaknesses.
Pack design optimisation
Understand the stopping power and findability of your pack on the shelf. Understand what is drawing attention to it in a positive and negative way.
Change the culture
Let more voices be heard and more hypotheses tested to drive a more creative, inclusive and data-driven culture across your company.
Ready to Innovate?
Cambri under the spotlight
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