Resources

How AI Outperforms Traditional Concept Testing in Predicting In-Market Outcomes

Test and Refine Product Concepts Faster & More Accurately with AI

Cambri's answers to ESOMAR's 22 questions to help buyers of AI based services for market research and insights

Guides

How AI Outperforms Traditional Concept Testing in Predicting In-Market Outcomes

Guides

Test and Refine Product Concepts Faster & More Accurately with AI

Guides

Cambri's answers to ESOMAR's 22 questions to help buyers of AI based services for market research and insights

Guides

How to apply AI in consumer insights and product innovation

Cases

Carlsberg showcases the power of iterative testing at Cambri's Launch AI event

Events & Webinars

Cambri and Carlsberg: Showcasing the power of AI-driven innovation at Quirk’s London

Guides

De-risking innovation - webinar overview

Cases

Oura: The health-tech company taking wearable tech to a level no one else dared

Events & Webinars

Webinar: De-risking innovation: How smart ring company Oura is securing successful product launches

Guides

Taking insights in house - webinar overview

Events & Webinars

Webinar: Taking insights in house: The key to agile decision-making

Guides

How to future-proof your 3–5 year innovation pipeline - webinar overview

Events & Webinars

Webinar: Predicting the unpredictable: How to future-proof your 3-5 year innovation pipeline

Reports

Data quality audit highlights: Cambri and our global panel provider partners

Events & Webinars

Webinar: The dreaded cost-of-living crisis: 3 strategies for consumer brand survival

Guides

3 strategies to help consumer brands survive the cost-of-living crisis - webinar overview

Guides

How to identify the best price, selection and size for your product portfolio - webinar overview

Events & Webinars

Webinar: Identify the best price, content and size for your portfolio

Events & Webinars

Webinar: Iterative product development – How product designers involve consumers in the development process

Guides

Customer Centricity and Product Development - webinar overview

Guides

How to maximise open text responses with Natural Language Processing - webinar overview

Events & Webinars

Webinar: How to gain insight from open-ended responses with Natural Language Processing (NLP)

Insights

How to formulate a proper insight hypothesis and product value proposition

Cases

Kyrö Distillery's brutally honest type of humour: A good way to conquer the London gin and whisky market?

Guides

Improving your odds of launching successful products - webinar overview

Events & Webinars

Webinar: How to improve your odds of launching successful products?

Guides

What you need to know to create irresistible pack designs - webinar overview

Events & Webinars

Webinar: How to make irresistible pack designs?

Insights

How to create irresistible packaging designs

Events & Webinars

Webinar: Fight inflation without losing customers: A study about consumers' reactions to price increases

Insights

Main outcomes from eye-tracking research in creating irresistible pack designs

Insights

What is MaxDiff and how do companies use it in their concept testing?

Events & Webinars

Webinar: Uncover new growth opportunities with MaxDiff

Guides

Finding new growth opportunities with Cambri MaxDiff - webinar overview

Insights

The key qualities of successful consumer insights professionals

Cases

Nestlé uses Cambri as a concept testing tool to gather consumer insights

Cases

At Anora, iterative innovation and product testing are part of the company culture

Cases

Solar Foods uses Cambri as a concept testing tool to develop and evaluate new and radical ideas

Insights

The dos & don'ts of iterative innovation

Insights

How to avoid the most common mistakes in concept testing

Insights

Cases

How to use hypothesis-driven concept testing to innovate better

Cases

How to use Likert scales in concept testing to get valid results in 3 easy steps

Insights

Is purchase intent a reliable predictor of sales?

Insights

This market research tool helps you follow a Simplified Strategy for greater impact

Insights

Concept testing can help to stay innovative through global uncertainty

Insights

5 advanced tips for designing a best-in-class value proposition

Guides

Industry - Solution - Topic

Test and Refine Product Concepts Faster & More Accurately with AI

Guides

Industry - Solution - Topic

How to apply AI in consumer insights and product innovation

Cases

Industry - Solution - Topic

Nestlé uses Cambri as a concept testing tool to gather consumer insights

Guides

Industry - Solution - Topic

How AI Outperforms Traditional Concept Testing in Predicting In-Market Outcomes

Cases

Industry - Solution - Topic

How to use Likert scales in concept testing to get valid results in 3 easy steps

Cases

Industry - Solution - Topic

Oura: The health-tech company taking wearable tech to a level no one else dared

Cases

Industry - Solution - Topic

Carlsberg showcases the power of iterative testing at Cambri's Launch AI event

Insights

Industry - Solution - Topic

How to formulate a proper insight hypothesis and product value proposition

Insights

Industry - Solution - Topic

Is purchase intent a reliable predictor of sales?

Reports

Industry - Solution - Topic

Data quality audit highlights: Cambri and our global panel provider partners

Insights

Industry - Solution - Topic

What is MaxDiff and how do companies use it in their concept testing?

Cases

Industry - Solution - Topic

Kyrö Distillery's brutally honest type of humour: A good way to conquer the London gin and whisky market?

Insights

Cases

Industry - Solution - Topic

How to use hypothesis-driven concept testing to innovate better

Insights

Industry - Solution - Topic

How to create irresistible packaging designs

Cases

Industry - Solution - Topic

At Anora, iterative innovation and product testing are part of the company culture

Insights

Industry - Solution - Topic

The key qualities of successful consumer insights professionals

Cases

Industry - Solution - Topic

Solar Foods uses Cambri as a concept testing tool to develop and evaluate new and radical ideas

Insights

Industry - Solution - Topic

How to avoid the most common mistakes in concept testing

Insights

Industry - Solution - Topic

Main outcomes from eye-tracking research in creating irresistible pack designs

Guides

Industry - Solution - Topic

Cambri's answers to ESOMAR's 22 questions to help buyers of AI based services for market research and insights

Events & Webinars

Industry - Solution - Topic

Cambri and Carlsberg: Showcasing the power of AI-driven innovation at Quirk’s London

Insights

Industry - Solution - Topic

5 advanced tips for designing a best-in-class value proposition

Guides

Industry - Solution - Topic

How to future-proof your 3–5 year innovation pipeline - webinar overview

Events & Webinars

Industry - Solution - Topic

Webinar: De-risking innovation: How smart ring company Oura is securing successful product launches

Insights

Industry - Solution - Topic

The dos & don'ts of iterative innovation

Events & Webinars

Industry - Solution - Topic

Webinar: How to gain insight from open-ended responses with Natural Language Processing (NLP)

Guides

Industry - Solution - Topic

How to identify the best price, selection and size for your product portfolio - webinar overview

Events & Webinars

Industry - Solution - Topic

Webinar: Uncover new growth opportunities with MaxDiff

Insights

Industry - Solution - Topic

This market research tool helps you follow a Simplified Strategy for greater impact

Events & Webinars

Industry - Solution - Topic

Webinar: Identify the best price, content and size for your portfolio

Guides

Industry - Solution - Topic

De-risking innovation - webinar overview

Guides

Industry - Solution - Topic

What you need to know to create irresistible pack designs - webinar overview

Guides

Industry - Solution - Topic

Taking insights in house - webinar overview

Events & Webinars

Industry - Solution - Topic

Webinar: Taking insights in house: The key to agile decision-making

Events & Webinars

Industry - Solution - Topic

Webinar: How to improve your odds of launching successful products?

Insights

Industry - Solution - Topic

Concept testing can help to stay innovative through global uncertainty

Guides

Industry - Solution - Topic

3 strategies to help consumer brands survive the cost-of-living crisis - webinar overview

Guides

Industry - Solution - Topic

Finding new growth opportunities with Cambri MaxDiff - webinar overview

Events & Webinars

Industry - Solution - Topic

Webinar: Iterative product development – How product designers involve consumers in the development process

Events & Webinars

Industry - Solution - Topic

Webinar: How to make irresistible pack designs?

Events & Webinars

Industry - Solution - Topic

Webinar: Predicting the unpredictable: How to future-proof your 3-5 year innovation pipeline

Guides

Industry - Solution - Topic

How to maximise open text responses with Natural Language Processing - webinar overview

Events & Webinars

Industry - Solution - Topic

Webinar: Fight inflation without losing customers: A study about consumers' reactions to price increases

Guides

Industry - Solution - Topic

Improving your odds of launching successful products - webinar overview

Events & Webinars

Industry - Solution - Topic

Webinar: The dreaded cost-of-living crisis: 3 strategies for consumer brand survival

Guides

Industry - Solution - Topic

Customer Centricity and Product Development - webinar overview

Guides

Industry - Solution - Topic

Test and Refine Product Concepts Faster & More Accurately with AI

Guides

Industry - Solution - Topic

How to apply AI in consumer insights and product innovation

Cases

Industry - Solution - Topic

Nestlé uses Cambri as a concept testing tool to gather consumer insights

Guides

Industry - Solution - Topic

How AI Outperforms Traditional Concept Testing in Predicting In-Market Outcomes

Cases

Industry - Solution - Topic

How to use Likert scales in concept testing to get valid results in 3 easy steps

Cases

Industry - Solution - Topic

Oura: The health-tech company taking wearable tech to a level no one else dared

Cases

Industry - Solution - Topic

Carlsberg showcases the power of iterative testing at Cambri's Launch AI event

Insights

Industry - Solution - Topic

How to formulate a proper insight hypothesis and product value proposition

Insights

Industry - Solution - Topic

Is purchase intent a reliable predictor of sales?

Reports

Industry - Solution - Topic

Data quality audit highlights: Cambri and our global panel provider partners

Insights

Industry - Solution - Topic

What is MaxDiff and how do companies use it in their concept testing?

Cases

Industry - Solution - Topic

Kyrö Distillery's brutally honest type of humour: A good way to conquer the London gin and whisky market?

Insights

Cases

Industry - Solution - Topic

How to use hypothesis-driven concept testing to innovate better

Insights

Industry - Solution - Topic

How to create irresistible packaging designs

Cases

Industry - Solution - Topic

At Anora, iterative innovation and product testing are part of the company culture

Insights

Industry - Solution - Topic

The key qualities of successful consumer insights professionals

Cases

Industry - Solution - Topic

Solar Foods uses Cambri as a concept testing tool to develop and evaluate new and radical ideas

Insights

Industry - Solution - Topic

How to avoid the most common mistakes in concept testing

Insights

Industry - Solution - Topic

Main outcomes from eye-tracking research in creating irresistible pack designs

Guides

Industry - Solution - Topic

Cambri's answers to ESOMAR's 22 questions to help buyers of AI based services for market research and insights

Events & Webinars

Industry - Solution - Topic

Cambri and Carlsberg: Showcasing the power of AI-driven innovation at Quirk’s London

Insights

Industry - Solution - Topic

5 advanced tips for designing a best-in-class value proposition

Guides

Industry - Solution - Topic

How to future-proof your 3–5 year innovation pipeline - webinar overview

Events & Webinars

Industry - Solution - Topic

Webinar: De-risking innovation: How smart ring company Oura is securing successful product launches

Insights

Industry - Solution - Topic

The dos & don'ts of iterative innovation

Events & Webinars

Industry - Solution - Topic

Webinar: How to gain insight from open-ended responses with Natural Language Processing (NLP)

Guides

Industry - Solution - Topic

How to identify the best price, selection and size for your product portfolio - webinar overview

Events & Webinars

Industry - Solution - Topic

Webinar: Uncover new growth opportunities with MaxDiff

Insights

Industry - Solution - Topic

This market research tool helps you follow a Simplified Strategy for greater impact

Events & Webinars

Industry - Solution - Topic

Webinar: Identify the best price, content and size for your portfolio

Guides

Industry - Solution - Topic

De-risking innovation - webinar overview

Guides

Industry - Solution - Topic

What you need to know to create irresistible pack designs - webinar overview

Guides

Industry - Solution - Topic

Taking insights in house - webinar overview

Events & Webinars

Industry - Solution - Topic

Webinar: Taking insights in house: The key to agile decision-making

Events & Webinars

Industry - Solution - Topic

Webinar: How to improve your odds of launching successful products?

Insights

Industry - Solution - Topic

Concept testing can help to stay innovative through global uncertainty

Guides

Industry - Solution - Topic

3 strategies to help consumer brands survive the cost-of-living crisis - webinar overview

Guides

Industry - Solution - Topic

Finding new growth opportunities with Cambri MaxDiff - webinar overview

Events & Webinars

Industry - Solution - Topic

Webinar: Iterative product development – How product designers involve consumers in the development process

Events & Webinars

Industry - Solution - Topic

Webinar: How to make irresistible pack designs?

Events & Webinars

Industry - Solution - Topic

Webinar: Predicting the unpredictable: How to future-proof your 3-5 year innovation pipeline

Guides

Industry - Solution - Topic

How to maximise open text responses with Natural Language Processing - webinar overview

Events & Webinars

Industry - Solution - Topic

Webinar: Fight inflation without losing customers: A study about consumers' reactions to price increases

Guides

Industry - Solution - Topic

Improving your odds of launching successful products - webinar overview

Events & Webinars

Industry - Solution - Topic

Webinar: The dreaded cost-of-living crisis: 3 strategies for consumer brand survival

Guides

Industry - Solution - Topic

How AI Outperforms Traditional Concept Testing in Predicting In-Market Outcomes

Test and Refine Product Concepts Faster & More Accurately with AI

Cambri's answers to ESOMAR's 22 questions to help buyers of AI based services for market research and insights

How AI Outperforms Traditional Concept Testing in Predicting In-Market Outcomes

Test and Refine Product Concepts Faster & More Accurately with AI

Cambri's answers to ESOMAR's 22 questions to help buyers of AI based services for market research and insights

How to formulate a proper insight hypothesis and product value proposition

How to create irresistible packaging designs

Main outcomes from eye-tracking research in creating irresistible pack designs

How to formulate a proper insight hypothesis and product value proposition

How to create irresistible packaging designs

Main outcomes from eye-tracking research in creating irresistible pack designs

Carlsberg showcases the power of iterative testing at Cambri's Launch AI event

Oura: The health-tech company taking wearable tech to a level no one else dared

Kyrö Distillery's brutally honest type of humour: A good way to conquer the London gin and whisky market?

Carlsberg showcases the power of iterative testing at Cambri's Launch AI event

Oura: The health-tech company taking wearable tech to a level no one else dared

Kyrö Distillery's brutally honest type of humour: A good way to conquer the London gin and whisky market?

Data quality audit highlights: Cambri and our global panel provider partners

Data quality audit highlights: Cambri and our global panel provider partners

How AI Outperforms Traditional Concept Testing in Predicting In-Market Outcomes

Test and Refine Product Concepts Faster & More Accurately with AI

Cambri's answers to ESOMAR's 22 questions to help buyers of AI based services for market research and insights

How AI Outperforms Traditional Concept Testing in Predicting In-Market Outcomes

Test and Refine Product Concepts Faster & More Accurately with AI

Cambri's answers to ESOMAR's 22 questions to help buyers of AI based services for market research and insights

Cambri and Carlsberg: Showcasing the power of AI-driven innovation at Quirk’s London

Webinar: De-risking innovation: How smart ring company Oura is securing successful product launches

Webinar: Taking insights in house: The key to agile decision-making

Cambri and Carlsberg: Showcasing the power of AI-driven innovation at Quirk’s London

Webinar: De-risking innovation: How smart ring company Oura is securing successful product launches

Webinar: Taking insights in house: The key to agile decision-making

Filters

Industry

Solution

Topic

How AI Outperforms Traditional Concept Testing in Predicting In-Market Outcomes

Test and Refine Product Concepts Faster & More Accurately with AI

Cambri's answers to ESOMAR's 22 questions to help buyers of AI based services for market research and insights

How to apply AI in consumer insights and product innovation

Carlsberg showcases the power of iterative testing at Cambri's Launch AI event

Cambri and Carlsberg: Showcasing the power of AI-driven innovation at Quirk’s London

De-risking innovation - webinar overview

Oura: The health-tech company taking wearable tech to a level no one else dared

Webinar: De-risking innovation: How smart ring company Oura is securing successful product launches

Taking insights in house - webinar overview

Webinar: Taking insights in house: The key to agile decision-making

How to future-proof your 3–5 year innovation pipeline - webinar overview

Webinar: Predicting the unpredictable: How to future-proof your 3-5 year innovation pipeline

Data quality audit highlights: Cambri and our global panel provider partners

Webinar: The dreaded cost-of-living crisis: 3 strategies for consumer brand survival

3 strategies to help consumer brands survive the cost-of-living crisis - webinar overview

How to identify the best price, selection and size for your product portfolio - webinar overview

Webinar: Identify the best price, content and size for your portfolio

Webinar: Iterative product development – How product designers involve consumers in the development process

Customer Centricity and Product Development - webinar overview

How to maximise open text responses with Natural Language Processing - webinar overview

Webinar: How to gain insight from open-ended responses with Natural Language Processing (NLP)

How to formulate a proper insight hypothesis and product value proposition

Kyrö Distillery's brutally honest type of humour: A good way to conquer the London gin and whisky market?

Improving your odds of launching successful products - webinar overview

Webinar: How to improve your odds of launching successful products?

What you need to know to create irresistible pack designs - webinar overview

Webinar: How to make irresistible pack designs?

How to create irresistible packaging designs

Webinar: Fight inflation without losing customers: A study about consumers' reactions to price increases

Main outcomes from eye-tracking research in creating irresistible pack designs

What is MaxDiff and how do companies use it in their concept testing?

Webinar: Uncover new growth opportunities with MaxDiff

Finding new growth opportunities with Cambri MaxDiff - webinar overview

The key qualities of successful consumer insights professionals

Nestlé uses Cambri as a concept testing tool to gather consumer insights

At Anora, iterative innovation and product testing are part of the company culture

Solar Foods uses Cambri as a concept testing tool to develop and evaluate new and radical ideas

The dos & don'ts of iterative innovation

How to avoid the most common mistakes in concept testing

How to use hypothesis-driven concept testing to innovate better

How to use Likert scales in concept testing to get valid results in 3 easy steps

Is purchase intent a reliable predictor of sales?