Save time and fuel the creative process with automated content and sentiment analysis
Cambri's proprietary NLP solution is based on academic learning on how consumers create value for themselves and make decisions. Each open-ended answer is automatically tagged with one or more topics. You’ll quickly learn what consumers are talking about and whether their sentiment is positive, negative or neutral.
Why we created our own proprietary NLP solution
We investigated the commercial NLP solutions available to serve the modern product innovator whose needs are to learn fast and in depth from open-ended answers to fuel the creative mind.
Our investigation showed that what we were looking for did not exist on the market. The current NLP solutions did not fit well enough in the context of product innovation: exploring consumer aims, pains and needs, and investigating new products, services and brand ideas in the survey context.
We realised that we needed to create our own NLP solution.
Benefits and value provided
- Get easy access to wide and in-depth insights.
- Make sense of thousands of open-ended answers in multiple languages in just seconds.
- Focus on insights and actions, not data.
- Improve the quality of text analysis.
- Add context to KPI results - why consumers gave these scores
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