Carlsberg, Danone, Nestlé tap AI to predict NPD success

Article 1 | The Grocer

By 27 September 2023

Carlsberg, Danone and Nestlé are among the fmcg giants using an AI-powered platform which claims to improve the success rate of NPD launches to 73%.

The companies have been early adopters of consumer insights platform Cambri's new "Launch AI" tool, which makes suggestions on how NPD concepts can be improved.