Embracing AI-powered NPD strategies: A crucial step for global brands

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By Cambri's CEO Ben Harknett | 2nd October 2023

In every corporate boardroom meeting worldwide, the conversation invariably turns to the ever-expanding influence and potential of artificial intelligence (AI).

It’s a ubiquitous topic that transcends industries and regions, presenting a common challenge: how to harness AI's capabilities effectively and efficiently.

The results are as vast as they are creative.