New AI platform which analyses and predicts success rate of NPD is unveiled

Article | Food Matters

By Stef Bottinelli | 23 September 2023

Cambri has unveiled Launch AI™, a platform created to help companies launch more successful food and drink products and minimise the risk of market failure.

Developed by Helsinki and Stockholm-based global research-tech growth company Cambri, Launch AI™ uses artificial intelligence to analyse, advise and predict the success of new products. The tech company says their AI platform can transform NPD success rates from the market average, between 5 – 25%, to 73%.