Modern product innovation is about running product development in an iterative test-and-learn manner.
By watching this webinar, you'll learn:
- How to articulate and test customer aims and pains. This will help you to understand and validate what exactly consumers want to get done in a specific use context.
- How to formulate and test your product value propositions so consumers get their job done. This will help you identify what will improve your odds for successful product launches.
Dr Heli Holttinen
Heli is the Founder of Cambri and leads product development. She holds a PhD in marketing. Her studies have focused on understanding how consumers create value for themselves by using brands and products. Heli believes that today's winners are ambitious purpose-driven teams who learn fastest.
Dr Apramey Dube
Apramey is a consumer insight and CX expert with 10+ years of extensive experience in generating actionable insights. Focusing on customer experience and value creation, Apramey holds a PhD in marketing and is responsible at Cambri for working with pricing research, concept tests and other managed services.
Ready to take on the market?
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