Webinar: How to make irresistible pack designs?

May 25, 2022


What is an irresistible packaging design made of?

In this webinar, Cambri presents the guidelines on how to design a pack that attracts the customer’s attention and increases their likelihood of buying the product. Our experts have explored academic research and industry best practices to bring you useful insights on creating an irresistible pack design.

Did you know that around 90% of products fail? Luckily there are many actions you can take before launch to increase your chance of success.

By watching this webinar, you'll learn:

  • Packaging design best practices based on the latest academic research.
  • How to test with the Cambri tool.
  • How well tested designs stand out in retail vs key competitors.
  • What captures attention in a pack, and what is liked/disliked once consumers take a closer look.

These insights will help you make design choices and improve your designs to increase the likelihood of purchase.


Our speakers

Pack design webinar - speakers-lp-2

Dr Heli Holttinen
Heli is the Founder of Cambri and leads product development. She holds a PhD in marketing. Her studies have focused on understanding how consumers create value for themselves by using brands and products. Heli believes that today's winners are ambitious purpose-driven teams who learn fastest.

Dr Apramey Dube
Apramey is a consumer insight and CX expert with 10+ years of extensive experience in generating actionable insights. Focusing on customer experience and value creation, Apramey holds a PhD in marketing and is responsible at Cambri for working with pricing research, concept tests and other managed services.


Get your access link here