By being open to change, you can discover new, better methods that make things smoother for you and your customers
In this webinar, Kimmo Kemppaala, Lead Designer at a major financial group in Finland, and Dani Kamras, Co-founder at Cambri, discussed how organisations can shake up their product design process to align with consumers, including the positive impact achieved and how to measure success following implementation within the company.
- The beauty of feedback – How an iterative approach to product design and development is fuelled by consumer insights
- Where to start – How a major financial group put consumer needs at the centre of their iterative approach
- Insider tips and tricks – Discovered the dos and don'ts of iterative product design
Kimmo Kemppaala is a Lead Designer with an extensive career, having worked for companies like Nokia, Microsoft, Polar Electro and OP Group. He is an experienced product design lead, passionate about Mobile Design and a skilled professional in UX, Visual and Motion Design.
Dani Kamras is one of the co-founders at Cambri. He has been working with consumer-driven innovation for 10+ years, with a focus on FMCG & CPG companies. Dani is especially interested in how consumer insights can create a more creative and fruitful innovation culture in companies.