Break Free from Broken Benchmarks: Predict Product Success with AI

Are outdated benchmarks still guiding your product innovation? Traditional KPIs and benchmarks create a false sense of security — screening in weak concepts while prematurely killing strong ones. The result: missed growth and costly failures.

In this exclusive eBook, Thomas Berthelsen (Head of Managed Services at Cambri) and Nick Graham (former Global Head of Insights & Analytics at Mondelēz & PepsiCo) reveal why benchmarks fall short — and how Cambri’s Launch AI is helping brands predict in-market success with 80%+ accuracy.

What You’ll Learn

• Why traditional benchmarks fail to capture the realities of consumer behaviour
• How Launch AI combines KPIs, open-ended consumer feedback, and POS data to close the say–do gap
• How AI achieves 2.5x stronger correlation with sales outcomes compared to traditional approaches
• How to drive real business outcomes and increase the launch success of innovations through AI-powered prediction
• Why leading brands are using Cambri to replace outdated concept testing with predictive, actionable insights

Expert Insights Inside

💬 “The innovation analysis we ran at PepsiCo showed that weighted rate of sales and repeat rate were the two biggest predictors of a ‘sticky’ innovation. You can buy trial with advertising, promotion and distribution… but if consumers aren’t organically coming back, it won’t stick around.” — Nick Graham

💬 “Teams often believe beating a benchmark means guaranteed success, but that’s not always the case. Concepts are designed to win tests, not to win over consumers in real life.” — Nick Graham

Why Download This eBook?

• Learn how AI transforms concept testing into a growth engine
• Discover how to identify winners earlier and avoid costly launch mistakes
• Explore practical strategies from Cambri’s experts and global brand leaders
• Move beyond benchmarks toward insights grounded in real-world consumer behaviour

📥 Download your complimentary copy of The Benchmark Illusion and discover how to unlock stronger, smarter, and more predictive product innovation.