No more making decisions based on personal preferences; it's time for data-driven solutions.
In this webinar, you'll learn:
- How Oura is creating a new category combining fashion/jewellery with personalised health data
- How user research enables Oura to iterate and speed up the innovation process
- Why Oura starts their innovation process with quantitative user tests instead of qualitative
- How consumer insights are bringing the different stakeholders at Oura together, from R&D to Finance to Marketing to ensure successful product launches
Liliia obtained an MSc in Entrepreneurship and Innovation Management from Aalto University. She has 5 years' experience in analytics and project management from roles at Nokia Finland and CIVITTA Ukraine before joining Oura in 2022 as a Hardware Product Analyst, where she is responsible for user research, internal data analytics and warranty reporting.
Dr Apramey Dube
Apramey is a consumer insight and CX expert with 10+ years of extensive experience in generating actionable insights. Focusing on customer experience and value creation, Apramey holds a PhD in marketing and is responsible at Cambri for working with pricing research, concept tests and other managed services.
Join us and see why getting more creative doesn't have to be risky!
Register to get your access link