Webinar: De-risking innovation: How smart ring company Oura is securing successful product launches

Feb 28, 2023

Dare to innovate with data-driven insights

Imagine being so creative and innovative that you develop a brand new category! That's what Oura did. Join us as Hardware Product Analyst Liliia Troianenko takes us through the Oura innovation journey that produced a series of smart rings that help customers stay healthy by measuring fitness, stress and sleep. They're also comfortable to wear and easy on the eye!

No more making decisions based on personal preferences; it's time for data-driven solutions.

In this webinar, you'll learn:

  • How Oura is creating a new category combining fashion/jewellery with personalised health data
  • How user research enables Oura to iterate and speed up the innovation process
  • Why Oura starts their innovation process with quantitative user tests instead of qualitative
  • How consumer insights are bringing the different stakeholders at Oura together, from R&D to Finance to Marketing to ensure successful product launches

Our speakers

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Liliia Troianenko

Liliia obtained an MSc in Entrepreneurship and Innovation Management from Aalto University. She has 5 years' experience in analytics and project management from roles at Nokia Finland and CIVITTA Ukraine before joining Oura in 2022 as a Hardware Product Analyst, where she is responsible for user research, internal data analytics and warranty reporting.

Dr Apramey Dube

Apramey is a consumer insight and CX expert with 10+ years of extensive experience in generating actionable insights. Focusing on customer experience and value creation, Apramey holds a PhD in marketing and is responsible at Cambri for working with pricing research, concept tests and other managed services.


Join us and see why getting more creative doesn't have to be risky!

Register to get your access link